My Role
Research & Design
Client
Clearify (personal project)
Industry
Duration
Fashion Technology & Sustainability
Dec - Jan’24 (4 weeks)
Clearify
NEW lifestyle brand 'Clearify' launches a one-stop wardrobe decluttering application.
PROBLEM
People with cluttering behaviour find it difficult to part with clothing items and repurpose them accordingly.
solution
A one-stop platform to assist people in making decisions with ease. It uses AI prompts, expert collaboration, and resources to encourage healthy habits and support good causes.
The problem space
The average wardrobe holds 26 unused items, with individuals discarding 36kg of clothing yearly, despite 95% of it being reusable or recyclable.
To understand the relationship between decision-making and decluttering.
Explored a bit of psychology and attachment styles…
My research plan to guide this unfamiliar territory…
contextual observation & 5 user interviews
Revealed conscious and unconscious behaviours and why "letting go" of items can be challenging.
Examples of heartfelt responses from user interviews…
5 Key user frustrations
Based on these insights, I began to explore different apps and websites that help users, declutter items and their minds…
competitors’ secrets…
A feature inventory was used to analyse this link, specifically looking at decluttering platforms and digital health apps supported by medical professionals to help users with decision-making.
Actionable Design Solutions
The task flow below shows 3 user routes to ‘upload items and schedule a collection’. This helped to know what screens to design for this particular task.
What did real users think?
Recruited and tested 15 mid-fidelity wireframes with 8 target users to ensure of usability.
This allowed me to make relevant changes and create additional screens where necessary before designing the final UI.
50% of users didn't know how to start decluttering in 3 steps. To resolve this, I added a 'Start now' CTA button to guide users and reduce think time.
100% of users thought these were buttons instead of steps to follow in the empty state. To resolve this, I removed the shapes, so the primary button is clear, and added an image to make this state less boring.
Introducing ‘Clearify’
15 screens were required for this task flow. I only designed 7 high-fidelity key states to showcase the benefits of Clearify.
Limitations, learnings & beyond
Scheduling contextual observations was a challenge and required more time to ensure participants felt comfortable to be watched as they decluttered clothes.
Insights from 1 user interview may be inaccurate due to participant bias. I felt they expressed what I might want to hear as opposed to their actual lived experience.
Due to time constraints, I only user tested the task flow which doesn’t represent the full user experience. In future, conducting a heuristic analysis would be beneficial to evaluate screens to industry standards when there’s a lack of time or if further user testing isn’t feasible.
Although the app aims to helps users with tough decision-making when decluttering, it may not help users with severe hoarding tendencies who require in-depth professional help.