Research & Design
My Role
Client
InFit (Personal project)
Health & Fitness / Lifestyle
3 months
Duration
Industry
InFit
Inclusive Health & Fitness brand 'InFit' launches app to help people with diverse abilities find inclusive gyms.
All Dis Abilities Welcome!
The Problem…
People with diverse abilities are more likely to suffer from chronic health conditions, due to a lack of engagement in physical activity.
Why Should We Care?
Acknowledging Diverse Abilities
Scoping Competitors
All shared common goal to support users with diverse abilities
Most don't have a solution to help users find inclusive gyms given 82% use the internet
Mainly provide resources and information
Overcoming research limitations…
Referring to user comments on Youtube videos and websites highlighted some common barriers to physical activity which guided design decisions.
Visualising insights
Key takeaways
Inclusion and acceptance is a key desire for this cohort
Users can’t find convenient gyms that meet their specific needs
There’s a knowledge gap of how to engage in physical activity and keep fit
Common barriers include: lack of time, no support, low self-esteem/confidence, fear others perceptions
82% of this cohort use the internet
Introducing InFit
An inclusive gym finder and fitness tracker app, helping people with diverse abilities keep fit.
Addressing…
Convenience
Support
Personalisation
Community
Sketching ideas on paper helped visualise the user-flow and IA before designing and testing the relevant screens for feedback.
Sketching Ideas
User-flow
Wireframes Vs. Hi-fi Mock-ups
Key examples of mid-fidelity wireframes and hi-fidelity mockups. A few changes were made to final screens after implementing material design and WCAG guidelines.
Personalised home
Gym finder
Gym finder (filter)
Gym info / book visit
Onboarding screen 2
Sign up/Login
It was important to design the app according to WCAG guidelines whilst creating an engaging UI. The typeface, font, icons, and accessibility features were considered throughout. A contrast checker was used to validate the primary colour which conveys activeness, energy and optimism.
Accessibility
To measure the success of this app and future iterations, I would consider:
The research approach - conduct user interviews to gain accurate and deeper insights for the nature of this app. Implementing card sorting may improve and streamline the user experience, as there are many categories to consider.
User testing and Heuristics - due to lack of access to target users I was unable to test the different versions of the app I designed. Heuristics and A/B testing would help identify usability issues and standard guidelines for the nature of this app.
Partnerships (ROI) - include a subscription service for companies to advertise inclusive facilities and manage their profiles (admin access).
